The only son and heir to the Salon de Narumi. Narumi seems to hate his father and wants to be the best in Japan. He is a talented hairstylist that has won every competition except for the contest in fourth grade where he lost to a mysterious, cute third grade girl. Narumi has never been able to forget that incident and vows for revenge. He often loses his cool around Kiri. He is called Naru-Naru (or Naru-Naru sempai in one part) by both Kiri and Kei. He often doesn't get along well with girls, therefore when he encounters girls he often yells or runs away. Narumi is allergic to girls because his sister and mother always touched him as a child thus he now gets rashes whenever touched by a girl. It is also shown that in Beauty Pop Stage 2, that Narumi really liked the haircut that Kiri gave to him.