The overall beauty consultant of the group. He is the brains behind the operation and acts like a human computer, with "data" on every girl in the school. He's at the top of his class. Ochiai loves to mess with Narumi and is often scheming. Later on in the story it seems that he develops a crush on Kiri. He chases after her and even has Kiri's picture as his cellphone's wallpaper. When he was in middle school his parents owned a company called Alix Cosmetic Corporation that was, in his opinion, "doing well, even though it was not a well-known enterprise". He has an older sister and younger brother.